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Every Stitch Has a Story.

The women whose hands bring your story to life.

Every Veethreads piece is handcrafted by talented women artisans who use embroidery not just as a skill — but as a source of independence, pride, and possibility. Their craft keeps traditions alive, empowers families, and turns your custom designs into wearable art.

Meera — artisan hand embroidering fabric

Sunita dadi

Fine detailing & soft floral work

25+ years

Before joining Veethreads, Sunita dadi worked irregular hours with inconsistent pay. Now, she earns fair, stable wages from home, allowing her to support her grandchildren's education while continuing the craft she loves.

Saba — artisan stitching name on fabric

Lakshmi chachi

Name embroidery & clean linework

18+ years

Lakshmi chachi used to take small stitching jobs that didn't value her precision. With Veethreads, she now works on personalized pieces where her skill truly shines, giving her a sense of pride and recognition.

Anjali — artisan creating modern embroidery

Anjali

Minimal & modern motifs

12+ years

Anjali wanted flexible work to balance her household responsibilities. Veethreads allows her to work from home at her own pace, giving her financial independence without sacrificing family time.

Rukhsana — artisan working on traditional embroidery

Rukhsana

Traditional patterns & heritage motifs

20+ years

Rukhsana learned embroidery from her grandmother but struggled to find consistent work. Veethreads provides her with steady income and the opportunity to pass down her traditional skills to the next generation.

Fatima — artisan adding beadwork details

Fatima

Intricate beadwork & embellishments

15+ years

Fatima's intricate beadwork was undervalued in the local market. With Veethreads, her detailed craftsmanship is celebrated and fairly compensated, empowering her to invest in her children's future.

From our Instagram